Textile design and distribution

The legendary Barbour waxed coats, originally from the United Kingdom, conquered the international market many decades ago. Alicunde together with the official distributor developed the deployment of an entire commercial platform connected to multiple warehouses.

Online sales connected to multiple stocks and outlets

A platform focused on facilitating the distribution of orders by optimizing the different warehouses and stores of the brand. A development capable of directing orders to the point closest to the customer and reducing logistics costs in the shipment of orders.

8 payment methods
User experience

An easy and intuitive shopping experience for the user. Integrating more than 8 payment methods and standardizing the different brand stocks.

Unification of different stocks and warehouses

The success of the platform was combined with a strategy to ensure organic traffic from search engines to increase purchase rates.